global Archives

Ad platform Smart gets global activation within Google Display & Video 360

June 13, 2019

Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.

Adform launches ‘Trusted Partner Program’ with nine companies

June 13, 2019

Ad technology platform Adform has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimise their outsourced services and integration processes.

Toy retailer The Entertainer embarks on digital push

June 12, 2019

Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.

9 in 10 Companies see ‘Self-Service’ as the future for customers

June 11, 2019

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

Most British retailers ‘still have no Brexit plan’

June 11, 2019

Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Case study: Orlebar Brown boosts customer lifetime value with personalisation

June 5, 2019

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

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