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global

Former CNN marketing boss joins Linkshare

February 15, 2012

Affiliate network LinkShare has appointed Mark Haviland as Chief Commercial Officer, based in the UK.

Uncategorized brands, Entertainment, global, marketing, UK

AsiaRooms hires Maxymiser to boost hotel bookings

February 15, 2012

AsiaRooms.com, a hotel specialist for the Asian market, has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase hotel bookings on its website and optimise the online customer experience.

Uncategorized content, global, Google, technology

Marin Software gets $30m funding boost for online ad management platform

February 14, 2012

Online ad management platform Marin Software has raised $30m in a new investment round led by Singaporean sovereign wealth fund Temasek Holdings.

Uncategorized Europe, Facebook, global, Google, local

Guardian sells PaidContent publisher to GigaOM

February 13, 2012

The Guardian has sold ContentNext Media, publisher of paidContent to GigaOM, for an undisclosed sum.

Uncategorized Europe, global, media, technology, UK

Top tips: 5 steps to win back your email subscribers

February 7, 2012

It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.

Uncategorized brands, email, global, Travel

Google and Facebook forced to censor content in India

February 7, 2012

Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities.

Uncategorized China, content, Facebook, global, Google

Amazon debuts ‘Junglee’ ecommerce site in India

February 3, 2012

Amazon has launched an ecommerce site in India, marking the entry of one of the world’s largest online retailers into the $550 billion retail market.

Uncategorized Amazon, brands, ecommerce, games, global

Amazon debuts 'Junglee' ecommerce site in India

February 3, 2012

Amazon has launched an ecommerce site in India, marking the entry of one of the world’s largest online retailers into the $550 billion retail market.

Uncategorized Amazon, brands, ecommerce, games, global

Facebook Timeline a concern to users- survey

February 3, 2012

Facebook announced it will make the Timeline profile mandatory for all users in coming weeks, inciting mixed reactions from users.

Uncategorized content, Facebook, global, security, technology

Videoplaza gets $12m funding to expand video ads

February 2, 2012

Video advertising company Videoplaza has secured $12m in Series B funding to power product development and expand internationally.

Uncategorized, Video advertising, France, global, technology
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