global
FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape
FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.
GlobalWebIndex plans further growth with new Chief Commercial Officer from Groupon
Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.
Bidstack takes in-game advertising programmatic with Trade Desk partnership
Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to new in-depth report looking at email marketing across industry sectors.
The rise of the international shopper: Global consumers look overseas for online bargains
58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.
BBC to launch Alexa rival ‘Beeb’ next year
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]