The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”
YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world.
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week.
Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.