Instagram hides likes from some users as test goes global
Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.
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Generating new customers ‘biggest concern for UK SMEs’
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
Yext and Nextdoor team up for verified business listings
Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.
UK businesses plan to adopt more AI in next 12 months
60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research
AudienceProject launches audience building tool
AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.
Digital posts disappearing as firms embrace agile work structures
Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
UK broadcasters unite to take on Netflix with ‘BritBox’
UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.
Content marketing trends: ‘brand activism’ on the rise
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
Search Uncut: Why a synergised search solution makes the world of difference
Natural and paid search ad campaigns work best when they complement each other, but how can marketers optimise the two practices? Asher Gordon, Head of Biddable Media at Tug explores the SEO vs PPC debate and explains why these tools are most effective when used together as part of an integrated digital marketing approach.