Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.
Rovio has posted sales of €152m, more than double its revenue for 2011, as the Angry Birds reator continues its success as one of the world’s biggest mobile games makers.
Zynga has launched its first real-money online gambling games in the UK, through a partnership with bwin.
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network.
Microsoft’s upcoming Xbox 720 is rumoured to be always online, meaning players will not be able to play games from a disc, but will instead force you to install each game first.
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.
Games giant Electronics Arts has been forced to apologise for a disastrous launch of the latest version of town-planning title SimCity, offering a free game as a means of compensation.
To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
A new comedy film, ‘Pulp’, recently became the first movie to be distributed via a games console in the UK, to Xbox Live subscribers- with Microsoft hinting at more to come. Jerome Rota, SVP Consumer Products and Services at Twonky, looks at these changing consumer viewing habits, and how connected TVs will shake up mthe … [Read more…]
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]