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PewDiePie assembles YouTube stars for content talent network

January 18, 2016

YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.

Content, Video, Viral advertising, content, games, music, video

Channel 4 expands into mobile games

January 15, 2016

Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games.

Mobile Android, brands, Entertainment, Europe, games

Microsoft reveals Windows 10 usage tracking data

January 11, 2016

Microsoft has revealed what Windows 10 user activity is tracked via its new operating system (OS), Windows 10.

News, Regulation advertising, analytics, BBC, games, Microsoft

Oculus Rift goes on sale in March for $599

January 7, 2016

Facebook has confirmed a March date for the consumer launch its Oculus Rift virtual reality headset, priced at a hefty $599 (plus shipping costs).

Mobile, News brands, Facebook, games, marketing, media

Facebook’s review of 2015: A year of tragedy and solidarity

December 31, 2015

Facebook has created a site devoted to the most talked-about topics on its platform this year.

Social Facebook, games, images, video

Chinese giant Tencent buys League of Legends

December 21, 2015

Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends.

E-commerce BBC, games

Regulation trends in 2015: The price of privacy in a digital world

December 17, 2015

With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]

Regulation advertising, brands, digital marketing, Facebook, games

Xbox opens ‘The Mall’: Virtual shopping centre and changing room

December 9, 2015

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.

E-commerce brands, ecommerce, games, Google, Microsoft

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

November 30, 2015

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Ads, Video, Viral advertising, games, marketing, YouTube

Children’s electronic toy maker Vtech hacked

November 30, 2015

Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen.

Regulation apps, content, email, games, security
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