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TV and streaming: A ‘total video’ content future?

September 28, 2017

Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.

Video brands, broadband, content, Europe, France

Lost emails cost customer relationships in under 60 seconds

September 27, 2017

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.

Ads, E-commerce, Regulation brands, email, Facebook, France, marketing

Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise

September 25, 2017

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

E-commerce advertising, Europe, FMCG, France, Germany

Most European consumers ditch businesses that don’t meet their customer experience expectations

September 20, 2017

There has been a significant shift in the balance of power between consumers and businesses, with customers increasingly willing to judge organisations harshly if they don’t meet their customer experience expectations, according to new research.

Ads, E-commerce apps, Europe, France, Germany, government

UK firms “unprepared for the Fourth Industrial Revolution”

September 14, 2017

Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.

Regulation email, France, Germany, government, marketing

Most European retailers see future as a media company

September 14, 2017

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.

Content, E-commerce, Video advertising, brands, content, digital marketing, France

State of online video: 34% rise in global online video viewing

September 13, 2017

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

Content, Mobile, Video content, Europe, France, Germany, global

New technologies key to loyalty in the “Experience Era”

September 13, 2017

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.

Ads, Content brands, content, Europe, France, Germany

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

September 12, 2017

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

Regulation, Social advertising, Europe, Facebook, France, Germany

GDPR “is the elephant in British boardrooms”

September 11, 2017

UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.

Regulation email, financial services, France, Germany, global
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