Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
Mashable fires staff in major shift to video content
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.
Facebook takes on Periscope with Live video push
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app.
Fireman Sam gets social media revamp
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.
Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Pinterest takes ‘Promoted Pins’ format overseas
Pinterest will start selling advertising in the UK, signalling the socal media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US.
WhatsApp adds end-to-end encryption to boost security
WhatsApp, the world’s largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones.
Facebook in South East Asia: 241 million connections
Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
Instagram plays down algorithim change after user backlash
Instagram is seeking to reassure its millions of users after a backlash over its proposed timelines changes.