Guest comment: The death of the password is upon us


Four fifths of consumers believe biometrics are more secure than traditional user names and passwords. Patrick Salyer, CEO of customer identity management expert Gigya, believes now is the time for brands to move away from what is quickly becoming an archaic form of authentication and embrace new technologies.
Top tips: The best channels for engaging three key customer segments


In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]