Facebook closes Atlas to focus on direct ad sales
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.
6 new shopping behaviours: Mobile blurs line between online and high street
Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them.
Best Practices in Social Video: How to Use Facebook Video for Business
The first in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Facebook video work for your business.
Live chat: not just for millennials
Roll back a few years and I’m sure you wouldn’t be surprised if your grandma thought that a hashtag was some sort of gruesome disease. Nowadays, almost one in five Twitter users are aged over 50, and over 28 million seniors have a Facebook account. Add to that the fact that over 59 percent of … [Read more…]
Facebook admits more ad metrics errors: 3 new bugs found
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
Snapchat “secretly” files for $25bn IPO
Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.
Three quarters of consumers link social video viewing to purchase decisions
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
Big data: A critical enabler or a crippling barrier?
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.
Brexit sparks fears of tech talent drain in UK- survey
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
China’s web speed problem: Local retail sites outperform foreign players on Singles Day
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.