Which brand won Wimbeledon? Robinson’s gets biggest engagement boost
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.
Do video ads really have to be short? [INFOGRAPGHIC]
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Amazon takes on WhatsApp with “Anytime”messenger
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.
Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
The fake news effect: Third of people trust the media less than six months ago
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.
Facebook plans to build a village in Silicon Valley
Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.
Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Instagram adds photo and video replies to Stories
Instagram is adding a new feature that lets users reply to Stories with a photo or video.
Nike to sell trainers on Instagram and Amazon
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.