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Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

July 20, 2017

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

Ads, Content brands, Facebook, media, technology, Twitter

Do video ads really have to be short? [INFOGRAPGHIC]

July 19, 2017

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

Ads, Mobile, Video, Viral content, email, Facebook, infographic, marketing

Amazon takes on WhatsApp with “Anytime”messenger

July 18, 2017

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

E-commerce, Social Amazon, apps, Facebook, games, video

Twitter teams up with Royal Opera House for World Emoji Day

July 17, 2017

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

Content, Social content, Facebook, marketing, media, Twitter

Facebook Messenger gets ads for the first time

July 13, 2017

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

Ads, Mobile, Social advertising, Australia, brands, Facebook, media

The fake news effect: Third of people trust the media less than six months ago

July 11, 2017

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

Ads, News, Regulation apps, content, Facebook, Google, media

Facebook plans to build a village in Silicon Valley

July 11, 2017

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.

News, Social Facebook, global, Google, local, retail

Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future

July 7, 2017

A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.

Content, Mobile, News Apple, eBay, Facebook, financial services, games

Instagram adds photo and video replies to Stories

July 7, 2017

Instagram is adding a new feature that lets users reply to Stories with a photo or video.

Mobile, Social Facebook, video

Nike to sell trainers on Instagram and Amazon

July 6, 2017

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

E-commerce, Social Amazon, brands, Facebook, media
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