Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…
Google still leads Europe as the most visited site, but travel sites including Priceline, Experdia and Trip Advisor saw some of the highest gains this month, according to new research.
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.
Choosing the right affiliate marketing partners can be a difficult job for publishers. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, lists 5 key qualities to help the decision making process easier…
Over two fifths (41%) of UK advertisers have experimented with Facebook ads, but only 6% have well developed ad campaigns on the social network, according to a new survey.
Google has made 16 games avaialble for its new soial network Google+, including Angry Birds and Bejewelled.
Google has made 16 games avaialble for its new soial network Google+, including Angry Birds and Bejewelled.
Twitter is giving users the option to filter their interactions with other users more effectivley, designed to provide more information on account activity akin to the Facebook feed.