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Top tips: The measure of success: quantifying social media marketing

October 25, 2011

So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]

Uncategorized brands, content, digital marketing, Facebook, global

Rise of the Facebook Mums: Two-thirds of US online mothers use Facebook

October 24, 2011

By 2013, nearly a fifth (16.1%) of all US Facebook users will be mothers with children in the home, according to a new report.

Uncategorized Facebook, Privacy

Number of Facebook friends linked to brain size

October 20, 2011

The number of Facebook friends has been linked to the part of the brain that controls social skills, according to researchers at University College London.

Uncategorized Facebook

Deezer expands music streaming to 100 countries after Facebook pact

October 20, 2011

French music streaming service Deezer is set to launch in over 100 countries by the end of the year, following its partnership with Facebook.

Uncategorized Brazil, Facebook, France, Germany, Italy

Google and Twitter reach stalemate in Realtime search talks

October 19, 2011

Twitter and Google have so far failed to reach an agreement on integrating their real-time search tools, according to a news report.

Search, Uncategorized Facebook, Google, media, technology

Google axes Buzz network to focus on Google+

October 18, 2011

Google is to ditch its controversial Buzz social networking tool in favor of its more successful Google+ online community.

Uncategorized Facebook, Google, Privacy

Top tips: The future of personalisation – taking control of your digital identity

October 18, 2011

As digital technology becomes more integrated into modern life, digital identity is becoming increasingly important. Alex Willcock, CEO of VisualDNA, looks at the role of personalisation as the lines between online and offline become increasingly blurred.

Uncategorized advertising, Amazon, brands, content, Facebook

Top tips: Supporting LadyGaga.fr – keeping your site online

October 17, 2011

Earlier this year, managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part in an online competition. The firm supported the arrival of 25,000 fans in the first five minutes. In this article, Will Sargent, Business Solutions Consultant, … [Read more…]

Uncategorized agencies, brands, content, Facebook, France

Top 10 UK social media sites: Facebook extends lead over YouTube

October 14, 2011

Facebook increased its share of UK social network visits during September, accounting for over half of all traffic during the month, according to new research.

Uncategorized Facebook, Google, media, UK, YouTube

Google buys Twitter analytics firm SocialGrapple

October 13, 2011

Google has bought social analytics startup SocialGrapple for an undisclosed sum, as the internet giant looks to increase its focus on social media after the launch of Google+.

Uncategorized analytics, brands, email, Facebook, Google
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