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MySpace back from the dead? Social network gets 1m new users thanks to music player and Facebook pact

February 15, 2012

MySpace has signed up one million new users since it introduced a new music player last December, hinting that the embattled social network may have a future now that it is under new management.

Uncategorized Entertainment, Facebook, media, music

Marin Software gets $30m funding boost for online ad management platform

February 14, 2012

Online ad management platform Marin Software has raised $30m in a new investment round led by Singaporean sovereign wealth fund Temasek Holdings.

Uncategorized Europe, Facebook, global, Google, local

Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook

February 10, 2012

Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.

Uncategorized brands, ecommerce, Facebook, games, marketing

Daily Mirror revamps site with personalised content and new ad formats

February 10, 2012

The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.

Uncategorized advertising, brands, content, Facebook, sport

Dennis Publishing gets social to boost subscriptions

February 10, 2012

Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).

Uncategorized analytics, email, Facebook, Google, marketing

Video Interview: Twitter CEO on Google, censorship, elections and IPOs

February 8, 2012

This week saw US technology blog All Things Digital interview Twitter CEO Dick Costolo. In this video, the chief of the micro-blogging site talks candidly on the recent spat with Google over social search, its role in the upcoming US election, potential IPOs and its controversial new country-specific filtering tools.

Uncategorized advertising, blogging, Facebook, Google, media

Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook

February 7, 2012

Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research.

Uncategorized brands, Facebook

Google and Facebook forced to censor content in India

February 7, 2012

Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities.

Uncategorized China, content, Facebook, global, Google

Facebook advertising budgets ‘growing faster than paid search’

February 7, 2012

Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research.

Uncategorized advertising, AOL, digital marketing, Entertainment, Facebook

Mobile marketing strategies – Facebook vs Google+

February 6, 2012

Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android … [Read more…]

Mobile, Uncategorized Android, Facebook, Google, marketing
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