TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.
Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox.
Social media marketing firm HubSpot has raised an additional $35m in a new funding round.
Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app.
Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand.
Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]
UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study.
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below.
A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.