Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. Rob Sobers, director at Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season. This infographic looks at how Facebook ad sales revue rose a massive 60% on the last quarter.
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report.
The BBC is testing ‘Instafax’, a new short video service for Instagram users, letting them view 15-second news round ups on the Facebook- owned social media platform.
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.