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Case study: Orlebar Brown boosts customer lifetime value with personalisation

June 5, 2019

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Twitter and Facebook ‘worst channels for retail customer experience’

May 29, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

CrossFit quits Facebook branding them ‘utopian socialists’

May 29, 2019

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”. The move came in the wake of the decision to delete “without warning or explanation the Banting7DayMealPlan”, a group that advocated a diet aimed at eating “food that is as close to … [Read more…]

1 in 7 Brits have bought via social media in last 12 months

May 28, 2019

As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

Sportwear brand Champion boosts conversions with BounceX partnership

May 23, 2019

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

8 Tips for generating leads through Facebook

May 22, 2019

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

Instagram shuts down direct messaging app

May 16, 2019

Instagram is closing down its standalone Direct messaging app within the next month.

Shutterstock launches self-serve API subscriptions

May 16, 2019

Shutterstock is launching a new “self-serve” API offering which enables developers and SMBs to start building products and features that integrates Shutterstock’s content, tools and services.