Apple taps into programmatic mobile ads for first time
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.
Google tests ad-free web subscriptions
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.
Netflix accounts for third of traffic in North America
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.
WhatsApp tightens security with Android encryption
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.
Case study: How Cardstore got 22m views with a surprise ending
To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.
Reuters ditches reader comments in articles
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.
Right to reply: Facebook ‘linkbait’ clampdown- bad news for brands?
Facebook is set to reduce the reach of brands organic news feed, in yet another move away from free advertising on the social network. Ron Soker, Head of mobile at cross-channel ad platform dmg, asks if this if there is a silver lining for brands looking to get the most out of their social media … [Read more…]
How do mobile gamers use social media? Males go to YouTube, Females go to Facebook
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
Facebook to phase out unpaid ads from brands by 2015
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.
Zuckerberg to take on LinkedIn with ‘Facebook at Work’
Facebook is planning a business orientated social network to rival LinkedIn, according to a news report.