Instagram ads get easier with API switch on
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Uber growing faster than Facebook with $51bn valuation
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook.
Facebook mimics Snapchat with live streaming feature
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival.
Comments are dead. Long live comments!
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Search ranking factors in 2015: Quality rules as keywords and link building drops
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.
Social media fail: Bugaboo bikini mum sparks controversy
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.
Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.
Facebook used by half of world’s online population
Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month.
Unilever brings ‘Make My Magnum’ pop-up store to London
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations.
‘Confusing’ Google+ integration finally scrapped across all products
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.