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Facebook satellite to beam internet to Africa from 2016

October 7, 2015

Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme.

Social Facebook, India, local

Facebook turns profile photos into videos

October 6, 2015

Social networking giant Facebook is letting users put up videos as their profile pictures.

Social Facebook, UK, video

Google puts product ads into YouTube videos

October 1, 2015

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

Ads, Content, Video, Viral advertising, content, Facebook, Google, video

Voice assistants: Rise of hands-free controls (infographic)

September 30, 2015

With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.

Mobile Brazil, Facebook, Google, India, infographic

Facebook takes on TV with new video ad buying tools

September 28, 2015

Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.

Ads, Mobile, Social advertising, brands, Facebook, video

Most UK retailers now using social media to engage customers

September 28, 2015

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.

E-commerce, Social Apple, content, Facebook, Google, images

Facebook launches 360 video with Star Wars exclusive

September 25, 2015

Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.

Social Brazil, content, Facebook, France, games

Facebook outlines plans to monetise Messenger app

September 24, 2015

Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales.

Mobile, Social apps, comScore, ecommerce, Facebook, Google

UN: Most of world’s population ‘still offline’

September 24, 2015

Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week.

Ads brands, Brazil, broadband, content, Facebook

Why Facebook wants a ‘dislike’ button

September 23, 2015

Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]

Ads, Social brands, content, email, Facebook, global
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