Mobiles ‘now account for 25% of UK paid search spend’
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
Europe
‘Clicks outpacing bricks’ for younger shoppers
Despite coming of age during hard economic times, younger European consumers that are 25 through 34 years old are more likely to engage in online spending than other groups, and are helping propel the growth of e-commerce in the region, according to an ecommerce expert.
Case study: Multivariate testing lets Clarks walk in customers’ shoes
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
Mobiles to generate ‘42 quadrillion Tweets by 2017’
A new report from Juniper Research forecasts that the amount of mobile data traffic generated by Smartphones, Featurephones and Tablets will exceed 90,000 Petabytes by 2017, equivalent to almost 42 quadrillion tweets or approximately 7 billion Blu-ray movies.
Google and EU ‘reach deal’ over search monopoly case
Google’s revised proposals to settle an EC antitrust investigation over its search results has reportedly been accepted by the agency.
Luxury brand Swarovski begins European digital push
Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.
Londoners ‘more stressed by no internet than loss of water, heating or TV’
People believe they would be far more stressed out by not having Internet access than if their heating was turned off, their tellies didn’t work or they didn’t have water, according to a new poll.
Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.
Ad budget tool links TV and online campaigns
Adap.tv is using Nielsen Online Campaign Ratings to let advertisers buy online TV media and report on video advertising campaigns using Gross Ratings Points (GRP), the traditional TV broadcast audience measurement metric.
Facebook ‘Home’ gets 6 times less buzz than Samsung Galaxy S4
The launch of Facebook’s new phone operating system received a lukewarm response online with only 57,000 conversations compared to the Samsung Galaxy S4 which sparked 323,000 comments, according to Synthesio a global social media monitoring and analysis software provider.