Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Europe

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?

September 8, 2016

Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of Marketing, at TYTV, explore how brands approached moment marketing around the UEFA Euro 2016 … [Read more…]

Ads, Social, Video, Viral advertising, brands, Christmas, Europe, France

PayPal allows in-store payments via Mastercard deal

September 8, 2016

Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores.

E-commerce, Mobile Europe, global, Italy

FOMO: “Fear Of Missing Out” boosts email open rates

September 7, 2016

Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.

Ads, Content brands, content, email, Europe, local

Top ecommerce tips: Online shopping habits surprise UK retailers

September 6, 2016

Marie Despringhere, UK Country Manager, Optimizely, explains that to achieve a truly effective cross channel retail strategy the customer experience must be aligned across every channel and stage of the consumer journey, from research through browse to purchase.

E-commerce ecommerce, Europe, retail, UK

EU stops mobile networks from blocking ads

September 5, 2016

The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.

Ads, Mobile, Regulation advertising, content, Europe, Facebook, Italy

No two-speed internet? EU outlines strict net neutrality rules

September 1, 2016

The prospect of a two-speed internet, where some people pay for faster access to web services, looks less likely after the EU published strict new net neutrality rules.

Regulation apps, content, Europe, marketing, music

European privacy regulators probe WhatsApp privacy switch

August 31, 2016

The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.

Ads, Mobile, Regulation, Social Europe, Facebook, media, Privacy

EU forces Apple to repay €13bn of “illegal tax benefits” to Ireland

August 30, 2016

Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.

Mobile, Regulation Amazon, Apple, Europe, government, Twitter

Uber lets Londoners book cars in advance for first time

August 26, 2016
Uber cuts 3,000 more jobs as gig economy suffers in lockdown
Uber cuts 3,000 more jobs as gig economy suffers in lockdown

Taxi-hailing app Uber is launching a new tool that lets users in London pre-book rides up to 30 days in advance, rather than ordering when they need them.

Mobile Europe, UK

VR and AR popularity rises 548% since January 2015

August 24, 2016

Virtual Reality (VR) and Augmented Reality (AR) devices have seen phenomenal growth in online popularity, with a 548% uplift in Twitter mentions since January 2015, the latest Adobe Digital Insights (ADI) study can reveal.

Mobile, News Europe, games, global, marketing, media
« Previous 1 … 42 43 44 … 129 Next »

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT