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Europe

Global mobile ad revenue soared to €37bn last year

September 23, 2016

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

Ads, Mobile advertising, agencies, brands, Europe, global

lastminute.com group buys travel social network WAYN

September 22, 2016

Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.

E-commerce, Social brands, content, Europe, media, Travel

Top gamification tips: Why Mum was wrong about playing games

September 20, 2016

Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.

Mobile, News, Viral advertising, apps, brands, Europe, games

Nielsen “Quick Predict” aims to help marketers test new ideas fast

September 20, 2016

Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.

Ads analytics, Europe, global, marketing, USA

Online shopping habits by region: Focus on user experience is key

September 19, 2016

There are clear differences between countries in terms of their spending habits, security concerns and preferences when shopping online, according to new research.

E-commerce brands, ecommerce, Europe, Germany, retail

IT experts unsure about future of artificial intelligence

September 19, 2016

Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according to new research.

News analytics, Europe, security, technology, UK

European programmatic market up 70% in 2015- report

September 16, 2016

The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures.

Ads advertising, BBC, brands, Europe, global

Most UK firms risk breaching EU data protection laws (despite Brexit)

September 13, 2016

Many businesses seriously mishandle customer data and are at risk of falling foul of data protection regulators, according to new research.

Regulation Europe, France, Germany, Italy, Privacy

Third of Instagram users buy based on fashion posts

September 8, 2016

More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.

E-commerce, Mobile, Social brands, content, Europe, marketing, retail

Deliveroo beware: Amazon takes food delivery service to London

September 8, 2016

Amazon has taken its restaurant delivery service international, making London the first non-US city to get the Deliveroo and Uber Eats rival.

E-commerce Amazon, Europe, local, UK
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