Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.
Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.
Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.
There are clear differences between countries in terms of their spending habits, security concerns and preferences when shopping online, according to new research.
Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according to new research.
The total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7bn in 2015, according to new figures.
Many businesses seriously mishandle customer data and are at risk of falling foul of data protection regulators, according to new research.
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.
Amazon has taken its restaurant delivery service international, making London the first non-US city to get the Deliveroo and Uber Eats rival.