Polish web users are 'heaviest searchers in Europe'
Poland’s growing audience of web users have a strong preference for local brands, and rely heavily on search engines, according to new research.
Europe
Polish web users are ‘heaviest searchers in Europe’
Poland’s growing audience of web users have a strong preference for local brands, and rely heavily on search engines, according to new research.
Polish web users are ‘heaviest searchers in Europe’
Poland’s growing audience of web users have a strong preference for local brands, and rely heavily on search engines, according to new research.
'The Silent Click': Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
Digital minds: 60 second interview with the ASA’s Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
Digital minds: 60 second interview with the ASA's Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
Digital minds: 60 second interview with the ASA’s Guy Parker
From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]
B!Digital targets publsihers and advertisers with new mobile ad network
B!Digital, the mobile advertising and communications division of the Buongiorno Group has launched B!mobile, a new advertising network.