Affiliate revenue ‘to grow 30% across Europe this year’
European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010, according to new research.
Europe
Companies ‘struggling to measure social and mobile success’
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.
European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
Consumers want mobiles to connect to TVs and cars- survey
People are demanding more quality and connectivity from their mobile phones and other devices… and are ready to pay for it, according to new research.
Spotify goes live in the US
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe.
1.5m UK jobs in online retail by 2015- IMRG
An estimated 1.5 million UK staff will work within the e-commerce industry within the next four years according to new research from IMRG and eDigitalResearch.
Top 10 holiday sites for search visibility: Brits seek ‘cheap holidays’ online
Thomson is the most visible holiday site on natural search in the Uk, while Icelooly has the most reach on paid search, according to new research.
Mobile display ad firm Mojiva gets $25m funding boost
Mojiva has secured a $25 million Series C round of funding for its mobile advertising network, which now represents 3,000 mobile web publishers, and apps.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Real-time ad platform AppNexus opens London office
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]