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Entertainment

Two-thirds of airlines will have connected onboard services by 2020

December 14, 2017

More than 90% of airlines are set to ramp up investment in advancing wireless services for cabin crew and pilots over the three years to 2020 – an 18% increase since SITA’s 2016 Airline IT Trends survey.

Mobile, News apps, broadband, CRM, Entertainment, infographic

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

December 12, 2017

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

Ads, Content, E-commerce, Mobile Christmas, content, digital marketing, Entertainment, Europe

Spotify and Tencent Music team up with joint stake

December 12, 2017

Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm’s expected stock market listing next year.

Content, E-commerce, News advertising, China, Entertainment, Europe, global

Apple to buy Shazam for $560m?

December 11, 2017

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.

Ads, Content Android, Apple, apps, content, Entertainment

Guest comment: Shifting consumer attitudes provide new location marketing opportunities

December 6, 2017

Ian James, GM, International, Verve looks at how consumers feel about sharing location information and why this is significant for publishers and advertisers.

Ads, Content apps, brands, Entertainment, marketing, media

Channel 4 links with top European broadcasters for video ad alliance

November 15, 2017

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

Ads, Content, Video advertising, brands, content, Entertainment, Facebook

Adobe launches first “programmatic-only” campaign

November 14, 2017

Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.

Ads, Content advertising, brands, Entertainment, Germany, global

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media

November 13, 2017

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.

E-commerce brands, Christmas, eBay, Entertainment, games

Video and subscriptions to power the future of premium content

November 13, 2017

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

Ads, Content, Video advertising, content, Entertainment, media, UK

How Brits buy holidays: 23% of millennials would find chatbots helpful

November 6, 2017

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.

E-commerce, Social advertising, brands, content, digital marketing, Entertainment
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