A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. In this third article in the series, Sarah-Jayne Williams, … [Read more…]
How can marketers combine social media and email to communicate with consumers effectively? Volker Wiewer, CEO at eCircle offers some top tips based of the company’s recent European Social Media Study
Amazon’s much-anticipated new colour Kindle tablet device will be called the Fire, according to widespread internet rumours.
One in five women admit to logging on to their partner’s email or social network surreptitiously, while one in 10 men admitted to doing likewise, according to research from security company Norton.
One in five women admit to logging on to their partner’s email or social network surreptitiously, while one in 10 men admitted to doing likewise, according to research from security company Norton.
BP is to launch a daily deals service, as the British Oil giant looks to attract customers to its forecourts.
Yahoo has fired CEO Carol Bartz over the phone, after just 18 months at the helm. The move has fuelled speculation that the embattled internet media firm may go up for sale, after struggling against younger rivals Google and Facebook for years.
Nokia’s online app developer comunity has been hacked, and members personal details may have been stolen, the phone maker has announced.
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…