Working with full service digital marketing division of eCommerce specialist PureNet, retail giant Poundworld has reached over £2million turnover for its wholesale division since launching its website.
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.
Google’s predictive search tool Google Now has launched on Apple’s iOS, giving iPhone and iPad users access to the Siri rival for the first time.
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
76% of major UK retailers do not offer free instore wi-fi, according to new research from mobile marketing agency Sponge.
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.
One in four retailers now expect physical stores to become more like showrooms in the future, where consumers can sample products instore to buy online, according to new research.