Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.
Google has come under fire after allegedly refusing to let a clothing company to advertise to “curvy or plus-size” people, according to a news report.
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
New email strategy with Bronto Software drives record December sales for the global nursery brand.
As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
Retailers are failing to offer customers a straightforward online checkout process, according to the results of a new study.
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
Rosie Freshwater, MD of Leapfrogg, helps brands understand online customer experience from a ‘premium’ perspective, where price doesn’t automatically translate to customer loyalty.
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.