Uber sends 15,000 email print outs via horse and cart in Australia protest
Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia.
Global trust of the Internet in decline- report
Consumers are increasingly worried about their online privacy and security, especially when it comes to how their personal data is handled by private corporations and governments, according to new global research.
Make it mobile – evolving email marketing alongside technology
As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.
Mobile tech is a ‘£200m boost for high street’
Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year.
Top content marketing tips: Are typos repelling your customers?
Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…
Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)
Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.
Emojis boost email open rates: ‘Tears of joy’ most popular
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.
Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
New EU laws: Massive £15m fines for mishandling consumer data
The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data.
Daily Mail owner to buy Yahoo?
The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.