email Archives

Online streaming services soar in UK

August 9, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

Most Brits prefer to ‘self discover’ new brands rather than via advertising

August 6, 2018

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.

Half of UK consumers find it difficult to know which brands to trust

August 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

August 2, 2018

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Ecommerce trends: Cautious consumers costing retailers

July 31, 2018

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

73% of consumers say email is their preferred marketing channel

July 31, 2018

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

Top tips: It’s time for retailers to embrace the app-store

July 27, 2018

Following news that retailers who invest in their own shopping app see over half of European mobile sales take place in-app, John Gillan, MD for UK and Northern Europe at Criteo looks at how in-app advertising and retargeting helps drive sales.

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]

Businesses increasingly confident their digital marketing ‘achieves sales goals’

July 24, 2018

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.