One in five high street stores to close by 2018
One in five high street shops will close over the next five years according to a new survey.
ecommerce
Warm weather boosts April ecommerce sales 16% as shoppers flock to travel sites
Latest figures from the IMRG Capgemini e-Retail Sales Index, reveal the impact the short spell of warm weather had on shoppers’ purse strings in April, recording a 16% rise on the same time last year. The Travel sector in particular saw a solid performance, increasing 16% year-on-year.
Poundworld gets £2m turnover from ‘Discount Wholesale’ website
Working with full service digital marketing division of eCommerce specialist PureNet, retail giant Poundworld has reached over £2million turnover for its wholesale division since launching its website.
Affiliate Window wins Claire’s Accessories tasks
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window.
B2B firms 'not ready for ecommerce revenue boom'- report
B2B organisations consider ecommerce to be a key revenue driver, with contributions made to annual revenues by online trading expected to grow by 6 percentage points this year.
Alibaba buys 18% stake in ‘Chinese Twitter’ Weibo
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m.
Guest comment: Is it time to review the small print in your affiliate network relationships?
Large brands tend to review their affiliate network provider every 2-3 years and differentiation between service providers has become harder to see. However, there has been a lack of innovation. In order to lock in market share contracts have been increasing and the small print surrounding notice periods has been growing. Sean Sewell at Performance … [Read more…]
Marketers ‘missing trick with online personalisation’
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.
‘Clicks outpacing bricks’ for younger shoppers
Despite coming of age during hard economic times, younger European consumers that are 25 through 34 years old are more likely to engage in online spending than other groups, and are helping propel the growth of e-commerce in the region, according to an ecommerce expert.
Case study: Multivariate testing lets Clarks walk in customers’ shoes
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.