Positive brand perception is based not on a single moment but a culmination of interactions, explains Marc Schillaci, CEO of ecommerce specialist Oxatis Group. He discusses a four-step guide to delivering an optimised strategy that will make shoppers feel appreciated and valued at every point in their journey.
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
UK gifts and gadgets retailer Menkind has announced today it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.
Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.