Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
Misalignment between sales and marketing functions is having an adverse effect on both job and organisation performance within firms.
Many businesses are failing to keep their workforce at the heart of their digital transformations, leading to employee dissatisfaction and hindering the success of digitalisation initiatives, new research has found.
Google is changing its work-from-home policy as it looks to get more people back into its US offices.
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Offices are opening their doors soon – and business leaders need to start planning. Ashley Carr, Founder and Managing Director of Neo PR, a B2B technology PR agency, explores why active management will be vital to achieving successful hybrid working, not only for employees but also with clients and suppliers – and why it’s important … [Read more…]
Gender roles have been set back significantly since the COVID crisis began stated 57% of respondents to a new survey of the UK tech industry released to coincide with International Women’s Day.
Chief Revenue Officer, Chief Growth Officer and Chief People Officer roles have risen in demand over the past year as companies navigated the global pandemic and managed the impact on business performance.
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail Consultant at Artefact. They explain how upskilling programmes can accelerate overall business growth.
New research from LinkedIn finds that as COVID-19 continues to challenge businesses in every industry, leaders are looking ahead to find new ways to adapt and return to growth. Over half (56%) are rethinking their marketing strategy to stimulate customer spending, the report found. The LinkedIn study of 300+ UK C-level executives, including Chief Marketing … [Read more…]