Emailvision buys UK’s Smartfocus for £25m
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
digital marketing
Marketers want augmented reality ‘but don’t understand the technology’
A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.
White paper: What the ASA’s new web regulations mean for digital ads
Bigmouthmedia has published a white paper responding to the recent regulatory changes and industry concerns surrounding the Advertising Standards Authority’s expansion into the digital sector.
Top web design tips: Creating your own Grand Design
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.
Integrating digital marketing: European study shows Brits prefer multi-channel campaigns
There is a clear divide between the six largest European countries in the way consumers are communicating online, according to new research.
Cognitive Match wins over digital pioneer Andrew Walmsley
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
Publicis buys UK agency Kitcatt Nohr
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.
Drinkaware app lets people track alcohol units consumed
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
Digital helps comeback of offline marketing – report
Companies are beginning to invest more in offline marketing channels to complement increased digital investment, via integrated campaigns, according to a new study.
Social media ‘poor cousin’ for brand building and sales
Older digital marketing disciplines like Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and email marketing are still seen as more effective than social media for brand building and driving sales leads, according to new research.