Kenshoo expands to France and Germany
Digital marketing software provider has launched new offices in France, and Germany.
digital marketing
Red Letter Days follows customer journey to boost sales
Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
Guest comment: Innovation overkill- Which brands are getting online marketing right?
With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]
LBi buys social media agency Mr Youth for $50m
London-based digital marketing agency LBi has bought US social media marketing agency Mr Youth for approximately $40- $50m.
TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
70% of car dealers ‘prefer website leads to classifieds’
Most UK car dealers believe that leads from their website are stronger than those from classifieds, according to new research.
Top 10 websites in Malaysia: Social networking and online video soars
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Top tips: The measure of success: quantifying social media marketing
So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]
Affiliate marketing report: Google’s affiliate aspirations?
Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.