A number of major UK retailers including John Lewis, Urban Outfitters and Amazon.co.uk are among the early adopters of major new social gifting service DropGifts, which has launched in the UK this week.
Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc.
This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s hoaxes…
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
Over half of visitors to the car brand websites were exposed to online activity such as display and search, with one in 10 subsequently converting, according to new research.
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B websites.