Personal data is becoming the battleground for digital marketing regulation, with the latest report from the UK’s Direct Marketing Commission showing how industry self-regulation improves standards. Consumer concerns about the use of personal data continue to rise, but in the UK there may be an approach for industry regulation that can be copied for other … [Read more…]
As part of National Trustees’ Week, Joanna Morley, Online PR & Social Media Manager of Brighton-based digital marketing agency SiteVisibility, last week addressed delegates at an event hosted by business, tax and charity advisers Russell New on how charities can benefit from carefully structured social media campaigns. With the top 100 charities having now amassed … [Read more…]
TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.
Tesco Clubcard has joined forces with Eagle Eye to digitally distribute Tesco Clubcard Reward vouchers to its customers for the first time.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research.
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.