P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.
Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. John Watton, Senior Marketing Director at Silverpop, offers 10 tips to make sure your campaigns cuts through the clutter.
A modest man from Stockport who co-founded the website content management system WordPress is to be honoured for his outstanding contribution to digital media.
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
Working with full service digital marketing division of eCommerce specialist PureNet, retail giant Poundworld has reached over £2million turnover for its wholesale division since launching its website.