Nearly 50% of small firms ‘do business without a website’
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
digital marketing
Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
Flash RIP: Google finally bans Flash from its ads
It’s the end of an era: Google is banning ads that use multimedia software Flash from its internet ads, switching to HTML5 instead.
Top UGC tips: 5 successful brand campaigns with user-generated content
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
Global ad trends: Paid search slows as spend shifts to programmatic display ads
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.
Global social ad trends: Spend jumps 50% [INFOGRAPHIC]
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
Party’s over: IAB ‘uninvites’ Adblock from annual conference
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.
IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”
Coca-Cola and Nike ‘leading way in social’- industry survey
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
Regulation trends in 2015: The price of privacy in a digital world
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]