Mobile Interactive Group buys mobile tech firm Golden Bytes
Mobile Interactive Group (MIG) has bought mobile technology, marketing and services company Golden Bytes, for an undisclosed sum.
CRM
Digital helps comeback of offline marketing – report
Companies are beginning to invest more in offline marketing channels to complement increased digital investment, via integrated campaigns, according to a new study.
Underwired integrates Facebook with segmented email and eCRM
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.
Top tips: Six email marketing trends for 2011
What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.
Top 5 technology outsourcing trends in 2011
With cloud computing, smartphones and video-on-demand on the rise, companies are turning to outsourced solutions for their technology at a greater rate. Aditi Technologies, a provider of software product and application development services, shares its opinion on the top few technology outsourcing trends for 2011.
Top tips: 12 business technology bets for 2011
Whilst 2010 saw the unveiling of hot new products like the iPad and iPhone4 as well as the widespread adoption of the Windows 7 and Android operating systems, 2011 looks set to offer more technology treats. Mark Seemann, the CTO at Outsourcery, takes a look at 12 trends that will play a part in shaping … [Read more…]
Guest comment: A digital picture and a thousand words
When it comes to online retail, images can make or break a sale. In this article, Rob Tarrant at Brandbank, discusses the difficulties faced by retailers and suppliers when updating product information and imagery on websites.
Top tips: Digital marketing success in 2011
2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]
Top tips: 12 business technology bets for 2011
Whilst 2010 saw the unveiling of hot new products like the iPad and iPhone4 as well as the widespread adoption of the Windows 7 and Android operating systems, 2011 looks set to offer more technology treats. Mark Seemann, the CTO at Outsourcery, takes a look at 12 trends that will play a part in shaping … [Read more…]
Right to reply: Working from home – an alternative to the rail fare increases?
As the increase in rail tickets came into effect earlier this week, Michael Lawrence, Head of Corporate Propositions at Orange, asks if remote working is a feasible alternative to costly commuting….