John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.
Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October.
In the race to create the perfect, personal customer experience most marketers have amassed huge volumes of customer data. So why are the majority still failing to deliver the quality of experience demanded in an era of continually rising customer expectation? The problem is that historic CRM data, however in depth and accurate, cannot reveal … [Read more…]
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.
You may think that your email marketing message is just like a mild mannered guy, headed to work on a Tuesday to do his job. But once they are out the door, things get complicated. In order to actually arrive at the office, he lives the life of an action hero. Henry Schuck, CEO of … [Read more…]
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.
Of all the data created by mankind, 98% is digital and 90% of that has been created in the last two years. With the volume of data increasing 3,000% year on year, businesses are struggling to understand how to capitalise on and use Big Data in a way that adds value to their business. Adam … [Read more…]
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.