UK consumers experiencing Black Friday fatigue due to extended deals
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
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Top tips: Are your insights falling into the Black Friday black hole?
Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Mobile ad trends: Ad fraud tops transparency concerns
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Consumers more willing to share location with apps (but privacy concerns persist)
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
Paddington Vs. Moz: Which Christmas ad is winning online?
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
Doritos launches Xbox campaign with influencers
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
14 year olds ‘have already sent more than 35,000 texts’
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Most marketing bosses admit they ‘don’t understand the changing consumer’
Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
How Brits buy holidays: 23% of millennials would find chatbots helpful
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.