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In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.
It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.
Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.
It is a given that content campaigns perform better when backed up with great research; but while this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to … [Read more…]
Tech giants and business leaders have adopted a mantra of AI this year. Stephen Upstone, CEO of LoopMe look at why business leaders are increasingly putting AI at the forefront of their business strategies.
Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.
This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.