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YouTube faces vlogger backlash on tighter ad rules

January 18, 2018

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.

Ads, Content, News, Regulation, Social, Video, Viral advertising, content, Google, YouTube

Sports streaming firm fuboTV taps SpotX for programmatic marketing

January 18, 2018

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.

Ads, Video advertising, agencies, brands, content, Entertainment

Lastminute teams with Rough Guides for ad targeting

January 17, 2018

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

Ads, Content, E-commerce advertising, brands, content, marketing, media

YouTube to screen videos for premium advertisers to tackle brand safety concerns

January 16, 2018

Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.

Ads, Content, Regulation, Video, Viral advertising, content, Google, Japan, security

Top 10 reasons for using social media [INFOGRAPHIC]

January 16, 2018

Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.

Content, Mobile, Social content, Entertainment, Facebook, global, infographic

Two thirds of Brits say ads are more intrusive than three years ago

January 16, 2018

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

Ads, Content, Mobile, News, Regulation advertising, agencies, brands, content, Facebook

Facebook to overhaul news feed with less videos and brand messages

January 12, 2018

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

Ads, Content, Mobile, Social brands, content, Facebook, media

YouTube axes projects with vlogger over ‘suicide forest’ video

January 12, 2018

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

Content, Regulation, Video, Viral content, Google, Twitter, video, YouTube

Sky VR Studio picks Jaunt as content partner

January 11, 2018

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.

Content, Video advertising, brands, content, Entertainment, global

Irn-Bru recipe change sparks social media storm

January 10, 2018

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

Content, E-commerce, News, Social content, media, Twitter, UK
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