WhatsApp gets first update since Facebook privacy scandal
WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.
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‘Personalisation’ not a priority to consumers
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.
Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’
Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.
Guest comment: Is Vero a flash in the pan or major challenger to the social media status quo?
Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.
Most consumers buy products they discover on retailers’ social media channels
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
B2B video marketing trends: firms challenge publishers to help them do more
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Spotify and Hulu strike content partnership
Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.
Top analytics tips: Marketing- it’s time to grow up
Does Google Analytics still cut it in today’s world? What should marketers be doing instead and how can they stay ahead of the ROI pressures? Matthew Robinson at ContentSquare looks at the importance of marketing growing up and taking note of new ways to measure and analyse ROI.
Social media ad spend trends: Facebook grows but Snapchat soars 234%
Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.
“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.