Analytics trends: What metrics actually matter to marketers
There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.
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Travel People launches CMS for smalls firms with ad tech built-in
Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.
Tencent Music strengthens ties with Chinese TV giant
Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.
Rovio teams with Everton FC for World Cup YouTube series
Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid.
Could chatbots ever become engaging conversationalists?
Will we one day be having meaningful artificial conversations, or is it too much to ask our chatbot friends? Howard Williams, marketing director at chat specialist Parker Software, investigates where chatbots need to improve if they’re to become true conversationalists.
Post GDPR: How to get over the breakup
So you lost 50% of your email subscribers. Now what? Tessa Darbyshire, strategist at data-driven dialogue agency, Adeptiv UK, explains why you should be thankful for the people who opted in.
90min creates localised user-generated World Cup sites with big brand sponsors
Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.
Instagram planning long-form videos?
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
Your ads are annoying people: 6 tips for better mobile advertising
Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.