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Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

News, Regulation, Social, Video advertising, content, Facebook, global, media

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

Ads, Content, News, Regulation, Social advertising, content, Facebook, media, Privacy

Right to reply: Can Apple TV+ take Netflix’s crown?

March 26, 2019

This week saw Apple finally unveil its long awaiting Netflix rival. Maria Rua-Agueta at IHS Markit, looks at the state of the current market and how Apple TV + can stand out from the crowd.

Content, News advertising, Amazon, Apple, content, games

Meme ban or creative protection? EU MEPs approve controversial online copyright law

March 26, 2019

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

Content, Regulation content, France, Germany, music, technology

Apple takes on Netflix and Amazon with blockbuster streaming service

March 26, 2019

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

Content, Video Amazon, Apple, apps, BBC, content

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

E-commerce, Social brands, content, global, marketing, media

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Ads, Content, Social, Viral apps, brands, content, email, Entertainment

Verizon Media partners Digital Catapult to offer brands next-gen content marketing

March 25, 2019

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Content brands, content, Entertainment, marketing, media

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

Ads, Content, Social, Video, Viral content, Entertainment, global, marketing, media

Instagram debuts in-app shopping feature

March 21, 2019

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

E-commerce, Mobile, News, Social apps, brands, content, ecommerce, Facebook
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