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While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact marketing in the future.
Online marketing service provider eCircle has partnered with Transport for London (TfL), to launch a highly targeted email campaign design to keep London moving during the Olympic and Paralympic Games.
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those … [Read more…]
Rob Pierre, Managing Director of Digital Marketing Agency Jellyfish, gives us his 10 top tips on how to optimise your website from scratch.
Google has partnered with the National Football League to allow people to conduct Google+ Hangouts while preparing their teams for fantasy football.
Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.
Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google’s Gmail.
With Facebook unable to charge users for using the site, the social network now has an increased focus on advertising and converting its users into brand’s customers. Richard Britton, managing director, CloudSense, explains why this is good news for online retailers.